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Author

Jessica Ferlaino





May 2022
Small Budget, Big Results
Making The Most Of Your Marketing Dollar
Written by Jessica Ferlaino


Whether you operate a small- to medium-sized business or are the CEO of a multimillion dollar corporation, there is a certain understanding that effective engagement matters when it comes to developing a viable marketing strategy. However, the ability to leverage that impact in terms of return on investment (ROI) varies significantly in terms of available budgets of time and money.


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November 2021  / 2021  / Workforce & Economic Development
Growth and Prosperity by Design
Chisago County, MN
Written by Jessica Ferlaino


In Chisago County, Minnesota growth and development is done by design, and thanks to a countywide strategy, great efforts are being taken to collectively leverage the strengths and the growth potential of its cities, townships, and school districts to make the area a vibrant, prosperous, overall great place to be.


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November 2021  / 2021
The Kivi Way
Kivi Bros Trucking
Written by Jessica Ferlaino


Transportation and logistics is a challenging industry, especially since the onset of the pandemic. With Kivi Bros Trucking in its third generation of family ownership – and flourishing the way it is – they must be doing something right. Or perhaps, many things right.


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October 2021  / 2021
Mentorship
The Gift that Gives Right Back
Written by Jessica Ferlaino


“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” – Oscar Wilde


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October 2021  / 2021  / Food & Beverage
A Recipe for Success – Great, Simple Food
David’s Burgers
Written by Jessica Ferlaino


David’s Burgers is the award-winning restaurant brand from Central Arkansas that marries the spirit of a fifties’ diner with the quality and simplicity of a fifties-style butcher shop.


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October 2021  / 2021  / Technology
Applying Pressure to the Competition
Macrodyne Technologies
Written by Jessica Ferlaino


With over 30 years’ experience manufacturing custom heavy-duty hydraulic presses, Macrodyne Technologies is a recognized name and a vital part of the global supply chain. Not surprising, when it’s North America’s largest hydraulic press manufacturer.


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September 2021  / 2021
Temporarily Essential
The Plight of Essential Workers in the Time of COVID
Written by Jessica Ferlaino


Among COVID-19’s many new categories of reality are “essential workers”. They were the ones thrust into the front lines when the economy was all but brought to a halt, responsible for the immediate needs of both economy and community.


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August 2021  / 2021
Delivering the Freight Industry to a New Place
Mighty Expedite
Written by Jessica Ferlaino


Mighty Expedite is an aptly named freight brokerage that’s relatively small but revolutionizing the trucking industry with its newest innovation. FreightNav is an app that does a remarkable job of getting freight where it needs to go faster and easier and so at the best possible rate.


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August 2021  / 2021  / Workforce & Economic Development
Working to Drive Bay County, Michigan Forward!
Bay Future, Inc.
Written by Jessica Ferlaino


In a state that is known for its automotive history, leading the charge to drive the local economy forward in Bay County, Michigan is Bay Future, Inc. The economic development organization has found ways to rally communal support for the local economy and community well-being at a time when it was needed most, during the COVID-19 pandemic.


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August 2021  / 2021  / Workforce & Economic Development
New Developments – for People, Business, and Nature
City of Green Bay, WI
Written by Jessica Ferlaino


It’s an exciting time in Green Bay, Wisconsin, a city that has been successfully redeveloping in ways that so many cities struggle to achieve – paying homage to its industrial past while focusing equally on the needs of its environment, its residents, and its business community.


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