The Right Technology at the Right Time

Digital Peripheral Solutions

Prior to running Q-See, Priti was President of QPS, an Apple partner that produced computer peripherals such as external hard drives, which were smartly matched with Apple’s colourful styling. As drive prices gradually came down, however, the demand for external drives was reduced, and Priti began looking for fresh opportunities.

“I took that opportunity, did my research and decided that surveillance was the way to go,” she explains. “This took place in aftermath of the 9/11 attacks and there was a lot of awareness about security. I had a vision that there was a lot of potential for security solutions at the DIY consumer level.”

This market is not necessarily new, but Priti, with her background in corporate branding and operations, saw a gap that could represent an opportunity. A lot of the products were available as expensive and oversized systems, making them unattainable for many potential residential and small business buyers. “My strategy was to offer similar technology, empower consumers and still bring the product down to the consumer level price points,” she shares. “Our initiatives shaped the industry for both consumers and competitors, and built awareness of the category.” The team was the first in the industry to incorporate professional-grade features and tech into a DIY solution, and the first to offer complete solution packages with all needed components at prices affordable to the average consumer.

The company grew by one hundred percent per year until 2008 when growth was halted in order to be able to maintain the quality of product and service. In Orange County, the company has been acknowledged as number fourteen on Orange County’s Largest Minority-Owned Businesses list, and made the 2013 Inc5000 list of fastest growing companies.

When the business started, the marketplace comprised a few cameras and some DVRs with hard drives. Customers did not necessarily have the knowledge as to what they needed to create an entire system, so Priti developed complete security solutions in bundles. These included all necessary DVRs, hard drives and cables. The systems are designed to be simple to install and operate, with start-up guides and manuals providing step-by-step instructions.

The company’s first retailer for the bundled system was Fry’s Electronics, followed by Costco.com. In fact, Q-See was the first company with this type of product to be carried by Costco. Priti has spoken with Best Buy as well as Future Shop to plan out 2014 and the first two quarters of 2015, especially in Canada. “They are very excited to continue carrying our Q-See product!” she shares.

The company is known for being the first to bring in new technologies, including remote monitoring technology, real-time larger format D1 recording, IP Camera/Network Video Recorder technology, and just this year, a new and economical analog HD system which has already received numerous five-star ratings. Current customers who have a surveillance system running on BNC cables do not have to replace their existing wiring; only the cameras and DVR need to be upgraded in order to attain an HD system with a more attractive price point than conventional HD.

“We feel that we are going to grab that market with a more economical product then regular HD,” says Priti, and indeed, the system has been well received by IPVM, a leading review site for industry professionals. Currently, we are marketing it at 720 P but soon we will have 1080 P as well. It is easy to set up and you can stream audio and video through these cables. You really don’t need to have anything extra to hook up specialty cameras, such as PTZs.” This makes it that much easier for a consumer to have HD quality without having to make a large monetary investment in the system.

Analog HD is being marketed to small to medium size businesses and individual consumers. This technology comes with a four, eight or sixteen camera system to fit any need, big or small. The company is very competitive with price, so there are great expectations with this new product launch. Sales are already exceeding expectations.

Additionally, the company is exploring expansion into the system integrator market with 64- and 128-channel HD NVRs, and is adding cameras with 3 to 5 megapixels as well as specialty cameras, such as fisheye lenses, to its product line. The company is also moving into home automation. The device, which should be available by October, will have an open structure platform capable of controlling multiple devices. You will be able to control your lights, shades, temperature, etc. The open structure platform makes it very easy for the consumer and, in most cases, products from other brands will be compatible with it.

The companies that Q-See works with are some of the most well known in the U.S. market. “I am very selective about who we do business with. Costco is a great partner and we do a lot of business with Home Depot, Sam’s Club, etc. Also, Amazon is doing a lot of business for us. I am a big believer of expanding the channels that we are already working with.”

An example of this expansion can be seen with Costco as Q-See has now placed its product with Costco in Japan. The company has a presence in about twenty-three stores, a presence which is anticipated to grow to fifty. Further growth is expected throughout the Asian market, and the products are already in all of Costco’s Canadian business centres. Several vendor awards have been received from retail and e-commerce partners for performance and service of the products the store promotes to members.

The next distribution channel is Home Depot. Thus far, eight hundred stores carry a selection of its products, and soon a decision will be made to incorporate more of the Q-See solutions.

There are also big plans to grow in Europe this year. The company has already signed an agreement with Ebuyer and is looking to go into Maplin Electronics stores in the U.K. Through a Florida-based distributor, the company also has a significant presence in Brazil. “There are eight Q-See stores in some of Brazil’s best malls. In that culture you really need to touch and feel the product and understand it.” The company’s products are also available throughout Latin America and the Caribbean.

The proof of the pudding is in the tasting, as the saying goes, and the company’s return rate is lower than the competition’s. “We feel like we have an edge and are a very firm believer in giving the best value to our customers. We are very passionate about not only providing our customers piece of mind, but great value as well. We invest a lot in our support, and were the first to create a knowledge based article support portal on or website. This provides 24/7 support.” The company takes this aspect of its business very seriously and that has led to great reviews and referrals.

Digital Peripheral Solutions, or Q-See, has done what any company in its industry or any other, could wish for. By being the first on the block to market new technologies and having the best service and value, it has become the leading player in its field. Q-See will be coming to a store near you, providing peace of mind for home and business alike.

November 19, 2017, 3:39 AM EST