Your Home, Your Way

Premium Homes

Purchasing a new home can be both an exhilarating and pensive experience. There’s a myriad of crucial considerations to be made in terms of location, price, design and possible future marketability…

Along with these determinants in new home selection, it’s important to understand that today’s home buyer is a more sophisticated and informed lot, wanting quality, affordability and a means of expression. And they’re prepared to do their homework.

The shift is away from the cookie cutter homes of the past. Today’s new home buyer wants a home that epitomizes personal taste and personality, an expression of individuality showcased both inside and outside the home. It is on this commitment to personal preference manifested through innovation, flexibility and uniqueness that Premium Homes has built its reputation.

“Somebody’s always looking for something unique,” says Sefora Catana, Sales and Marketing, Premium Homes, Kitchener, Ontario. Started by her father, Iosif (Joe) Catana, Premium Homes has been delivering quality custom home construction and customer satisfaction since 1995.

With 2500 homes built within six subdivisions in the Kitchener, Waterloo, Drumbo, London, Woodstock and Cambridge area, Premium Homes constructs 60 to 70 homes annually, providing competitively priced quality homes with a customized appeal to meet the needs and preferences of its growing list of clients.

Sefora explains that every community is different in terms of client preferences but in the Kitchener area specifically there are a number of Europeans that, “always want to do their own customization … What we market is flexible floor plans, energy efficiency and European windows and doors, which is standard,” she says. Clients are encouraged to come in and experience for themselves what Premium Homes has to offer at any of their model homes within the six subdivisions. “Some people are more experienced in the home buying process,” adds Sefora. “There’s information about homes everywhere. Clients look at features. We deal mostly with second, third and fourth time home buyers.”

And certainly, word of mouth speaks volumes about the Premium Homes experience. Friends of buyers of a Premium Home, for instance, “will sometimes come two or three times into a model home,” she says. “If you keep the energy positive people are going to buy.”

Designed your way – and on time

Today’s trend in custom built homes is one toward functionality over formality. Customers want to be part of the decision process with an influence over such choices as floor plans, fixtures and décor selections. The same functionality requests hold true for outdoor living spaces such as patios and backyards, personal space combining comfort with enjoyment.

With an array of options and considerations in today’s new home market, it can be an overwhelming experience, even for the most seasoned home buyers; Premium Homes makes the task of sifting through the information a little easier. With an architect, designer and design studio available to discuss home customization options, Premium Homes offers selections including floor plans, modifications to the exterior or interior, colour choices and lighting. Often clients have their own plans that require expert feedback from the Premium Homes design team who are capable of realizing concepts from inception to completion.

Clients are encouraged to arrange consultations with the Premium Homes team to affirm their preferences on all aspects of their new home’s vision. The team is there to suggest, and more importantly, listen, to clients, and to transform dreams into reality. Clients may also arrange meetings with a site supervisor to gauge a home’s progress, ensuring that preferences are being realized according to plans – and on time. The client may choose to drive by and check on progress although, “We don’t recommend that the client walks into the home anytime they want due to health and safety regulations,” notes Sefora.

Premium Homes guarantees completion according to realistic standardized customization demands which are dependent upon, “what customization the customer wants in a house,” continues Sefora. “We inform customers that it takes a minimum of 120 to 150 days to build a house. We can ensure completion as long as it’s a realistic date.”

Built green for efficiency and comfort

Part of the Premium Homes new home philosophy is to Build Green and remain Energy Star® efficient. Launched in 2005 in Ontario, over 600 new home builders are qualified through Energy Star® to incorporate energy efficient options into new home construction. Some of these options include modifications to the building envelope (walls, windows, roof) and mechanical systems (high efficiency furnaces and heat recovery systems).

Compared to a home simply built to code, an Energy Star® qualified home is an environmentally friendly option that is at least 20 percent more energy efficient, generating annual energy savings and improving a home’s overall comfort level. Aside from the financial and environmental benefits, choosing an energy efficient home adds to a home’s resale value. Although the cost for additional materials and the expertise required for modifications may be greater during construction, the benefits outweigh the costs; buyers are increasingly seeking out energy efficient homes.

Sefora acknowledges that those hoping to build a customized home will take the time to seek out the best in a builder, a builder who values the art of good communication and who listens to clients needs from initial consultation to after the sale. She confidently shares that, “Buyers are going to shop, no matter what… I encourage buyers to go to other builders. Most of them end up coming back to us anyway. We’re here for them.”

November 18, 2017, 10:43 AM EST